Success of 'Transformers' in China Mirrors Strategic Marketing AMY QIN While “Transformers: Age of Extinction” was all but guaranteed a certain measure of success in China, its record-breaking numbers will most likely be seen as further validation of Paramount’s stepped-up outreach to Chinese audiences. July 8, 2014 at 4:00AM http://nyti.ms/1lQOIpi The New York Times World Movies

By AMY QIN via NYT / Eethg. Corps. Inc. / Terrence Herschel G. World http://nyti.ms/1lQOIpi Success of 'Transformers' in China Mirrors Strategic Marketing July 8, 2014 at 4:00AM The New York Times