Hollywood Tracks Social Media Chatter to Target Hit Films BROOKS BARNES Studios are embracing data tools like PreAct, which use algorithms to analyze data from social media months or more before a film opens. December 8, 2014 at 12:00AM http://nyti.ms/1u5vOzS http://nyti.ms/15Y3sSY The New York Times Business Day Data-Mining and Database Marketing, Movies

By BROOKS BARNES via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1u5vOzS Hollywood Tracks Social Media Chatter to Target Hit Films December 8, 2014 at 12:00AM http://nyti.ms/15Y3sSY The New York Times