Unzip, Unfold, Open, Reveal: Making Over Magazine Covers STUART ELLIOTT Hearst Magazines is reimagining its covers with zippers, doors, flaps, fold-outs and more to encourage Madison Avenue to spend more on its print products. December 15, 2014 at 12:00AM http://nyti.ms/1xiDHsh http://nyti.ms/1BEID9v The New York Times Business Day Advertising and Marketing, Magazines

By STUART ELLIOTT via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1xiDHsh Unzip, Unfold, Open, Reveal: Making Over Magazine Covers December 15, 2014 at 12:00AM http://nyti.ms/1BEID9v The New York Times