With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight BROOKS BARNES In its campaigns for the “Hunger Games” films, Lionsgate’s tiny marketing department has used mastery of social media and a culture of risk-taking to dazzle the legacy studios. November 24, 2014 at 12:00AM http://nyti.ms/1zgrktA http://nyti.ms/1vDeCbk The New York Times Business Day Advertising and Marketing, Online Advertising, Movies

By BROOKS BARNES via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1zgrktA With ‘Hunger Games’ Campaigns, Lionsgate Punches Above Its Weight November 24, 2014 at 12:00AM http://nyti.ms/1vDeCbk The New York Times