With New Rewards Card Amex Focuses on Busy-Mom Market The card called Amex EveryDay and highlighted in an ad campaign starring Tina Fey is aimed at women the company sees as a key to growth. HILARY STOUT March 3 2014 at 5:00AM http://nyti.ms/1kpazbO http://nyti.ms/1mYtXuT The New York Times Business Day Credit Cards

By HILARY STOUT from NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1kpazbO

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