Why That Video Went Viral NATALIE KITROEFF Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died. May 20, 2014 at 4:00AM http://nyti.ms/1sMxFIZ http://nyti.ms/1nfau8R The New York Times Science Video Recordings, Downloads and Streaming, Computers and the Internet, Emotions

By NATALIE KITROEFF via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Science http://nyti.ms/1sMxFIZ Why That Video Went Viral May 20, 2014 at 4:00AM http://nyti.ms/1nfau8R The New York Times