First Data Buys Start-Up for Virtual Gift Cards WILLIAM ALDEN The acquisition of Gyft is the latest effort by First Data, which is owned by the private equity firm Kohlberg Kravis Roberts, to return to profitability by incorporating cutting-edge technologies into its offerings for business customers. July 30, 2014 at 4:00AM http://nyti.ms/1s3DIvD The New York Times Business Day Customer Loyalty Programs, Gift Cards and Certificates, Mergers, Acquisitions and Divestitures, Private Equity, Start-ups

By WILLIAM ALDEN via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1s3DIvD First Data Buys Start-Up for Virtual Gift Cards July 30, 2014 at 4:00AM The New York Times