The “Ice Bucket Challenge” The “Ice Bucket Challenge” has lit social media on fire, raising both money and awareness for A.L.S., also known as Lou Gehrig’s disease. August 18, 2014 at 4:00AM http://nyti.ms/YrzBi7 http://nyti.ms/1tgIky9 The New York Times Business Day

By via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/YrzBi7 The “Ice Bucket Challenge” August 18, 2014 at 4:00AM http://nyti.ms/1tgIky9 The New York Times