How Disney Turned ‘Frozen’ Into a Cash Cow BINYAMIN APPELBAUM Or: Why an Elsa dress is like prescription drugs. November 23, 2014 at 12:00AM http://nyti.ms/1u55fd1 http://nyti.ms/14DwuGU The New York Times Magazine Movies, Advertising and Marketing, Generic Brands and Products, Toys

By BINYAMIN APPELBAUM via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Magazine http://nyti.ms/1u55fd1 How Disney Turned ‘Frozen’ Into a Cash Cow November 23, 2014 at 12:00AM http://nyti.ms/14DwuGU The New York Times