Rhetorical Reasons That Slogans Stick MARK FORSYTH In the continuing battles of global business, wordsmiths do well these days to draw on centuries of literary lessons when writing their pitches. November 14, 2014 at 12:00AM http://nyti.ms/1oQxPTE http://nyti.ms/1oQDbON The New York Times Business Day Advertising and Marketing, Slogans and Mottoes, Books and Literature

By MARK FORSYTH via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1oQxPTE Rhetorical Reasons That Slogans Stick November 14, 2014 at 12:00AM http://nyti.ms/1oQDbON The New York Times