To Lure Young, Movie Theaters Shake, Smell and Spritz BROOKS BARNES To combat declining attendance, movie theaters are experimenting with more immersive and interactive experiences, including moving seats, scents and precipitation. November 30, 2014 at 12:00AM http://nyti.ms/1vwvK0h http://nyti.ms/1vz0KeZ The New York Times Business Day Movies, Theaters (Buildings)

By BROOKS BARNES via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1vwvK0h To Lure Young, Movie Theaters Shake, Smell and Spritz November 30, 2014 at 12:00AM http://nyti.ms/1vz0KeZ The New York Times