We Built the Company on Social Media. Here's Why We're Re-Thinking Everything LAURA ZANDER When YouTube came along, we realized it was perfect for us: Let’s tell customers, in a video, exactly what we’d tell them if they walked into the store. But that was then. November 17, 2014 at 12:00AM http://nyti.ms/1uE82Pr The New York Times Business Day Customer Relations, Knitting and Knit Goods, Shopping and Retail, Small Business, Social Media, Video Recordings, Downloads and Streaming

By LAURA ZANDER via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1uE82Pr We Built the Company on Social Media. Here's Why We're Re-Thinking Everything November 17, 2014 at 12:00AM The New York Times