Adidos and Hotwind? In China, Brands Evoke Foreign Names, Even if They’re Gibberish DAN LEVIN Eager to glaze their products with the sheen of international sophistication, many homegrown retail brands use a non-Chinese name to suggest being foreign. December 27, 2014 at 12:00AM http://nyti.ms/1zYTuuR The New York Times Business Day Trademarks and Trade Names

By DAN LEVIN via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1zYTuuR Adidos and Hotwind? In China, Brands Evoke Foreign Names, Even if They’re Gibberish December 27, 2014 at 12:00AM The New York Times