God Can Help Companies Turn Customers Into Daredevils MATT RICHTEL A study by researchers from Stanford found that when the concept of the divine was used in advertising, consumers’ appetite for risk-taking increased. April 12, 2015 at 12:00AM http://nyti.ms/1CGsgaM http://nyti.ms/1Fy7Nqy The New York Times Business Day Advertising and Marketing, Religion and Belief, Consumer Behavior, Psychology and Psychologists

By MATT RICHTEL via NYT / Eethg. Corps. Inc. / Terrence Herschel G. Business Day http://nyti.ms/1CGsgaM God Can Help Companies Turn Customers Into Daredevils April 12, 2015 at 12:00AM http://nyti.ms/1Fy7Nqy The New York Times